Solution
The rebrand coincided with the annual product & services catalog release for the primary USA Pyramid office, providing a natural pivot point for Pyramid's marketing. I created a branding guide to create a comprehensive ruleset for color, font and logo use before applying the standards to promotional materials. The new redesigned catalog focused on these guidelines and a cleaner, clearer customer experience for clients that utilized mail and phone orders. Core promotional materials such as employee business cards and event signage followed to unify the marketing and public face of Pyramid across key promotional points.
Execution
Key pain points of marketing inconsistency were identified - primarily logo use and a lack of a cohesive color scheme. The branding guide put these issues at the forefront, and were provided to international staff to follow in their updated marketing. In tandum with the guide, a full redesign of the annual product & services catalog was undergone and initially released to the US market before being translated and converted for key international offices and markets.
The next pain points of smaller promotional materials such as business cards became the focus. I created a complete redesign of the business cards to make them more distinct from the generic previous cards. This design was converted into an easily translateable template that could be quickly applied to new staff in any global office.
Finally, larger marketing materials such as convention signage and tablecloths were redesigned to better promote key products such as the Picture Exchange Communication System® (PECS®), distinguishing it from general training services, and help bring visual recognition to Pyramid at key conventions and events.
Results
%
increase in Pyramid & PECS Google trends
%
international product revenue increase
%
international workshop revenue increase
