Dragon Con Marketing Package

Layout| Print Production

Problem

Dragon Con is one of the largest annual international multi-media, popular culture conventions. Each year requires new marketing, promotional, and event informational materials with an updated design yet recognizable branding. In 2015, the convention had scaled in scope rapidly, necessitating an increase in the design team to meet production demands.

Junior Designer

Book Layout
Graphic Creation
Illustration
Photography Post-Production
Print Design
Print Production

Client

DCI, Inc

Solution

Coordinating with the senior designer, I supplimented design needs where tight deadlines necessitated additional resources. As needed, I refined and supplimented drafted designs created by the senior designer, as well as lead and complete design of certain event materials and signage to Dragon Con brand standards.

Execution

Adapting as project needs fluctated, I refined and polished existing designs for key convention material such as the program guide, Dragon Con App resources, badge templates, and magazine advertisements.

Under direction of the lead designer, I independently created key convention materials from concept to final design, including the 2015 convention street banners, Subway advertisements, and illustrated the cover for the Gaming program guide.

Dragon Con Marketing Package

Layout| Print Production

Problem

Junior Designer

Client

Solution

Execution

Results

attendees for the 2015 event

Subway Coupon Flyer Ad

Program Cover and Artist Inside Cover

App Splash Screens

Black & White Prints – Gaming Guide Cover & Event Flyer